Breastfeeding Friendly Campaign

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We’re Breastfeeding Friendly aims to help improve the health and wellbeing of breastfeeding mothers, babies and their families through the development and promotion of breastfeeding friendly businesses, organisations and communities.

Together, we will:

  1. Support business, community and public service settings to welcome breastfeeding mothers and families.
  2. Support breastfeeding mothers and families to be active in the community
  3. Support parents during the key life transition of becoming a parent
  4. Support a strong culture of connectedness - between agencies and within communities (and of course, between mother, family, baby and community)

Generally, mothers who breastfeed their babies out and about do so with ease. Some mothers say they feel a little self-conscious breastfeeding out and about the first time, particularly when latching baby on. More often than not, a mother will breastfeed her baby and other people around her will not take notice. A key part of successful breastfeeding is feeding baby when baby wants to be fed (“feeding on demand”).

Research tells us the two things that make mothers feel comfortable when breastfeeding out and about are:

  • A welcoming, helpful attitude from staff
  • Other patrons knowing and accepting that babies may be breastfed there
    • (The Breastfeeding Manifesto Coalition and National Childbirth Trust, 2018)


By signing up to 'We’re Breastfeeding Friendly' Clare, private, community and statutory organisations across County Clare can show they welcome and support breastfeeding mothers and families by some easy and no-cost actions.


For more information please contact the Healthy Clare team by emailing healthyclare@clarecoco.ie


The Healthy Ireland Fund supported by the Department of Health, the Department of Children and Youth Affairs and the Department of Rural and Community Development

We’re Breastfeeding Friendly aims to help improve the health and wellbeing of breastfeeding mothers, babies and their families through the development and promotion of breastfeeding friendly businesses, organisations and communities.

Together, we will:

  1. Support business, community and public service settings to welcome breastfeeding mothers and families.
  2. Support breastfeeding mothers and families to be active in the community
  3. Support parents during the key life transition of becoming a parent
  4. Support a strong culture of connectedness - between agencies and within communities (and of course, between mother, family, baby and community)

Generally, mothers who breastfeed their babies out and about do so with ease. Some mothers say they feel a little self-conscious breastfeeding out and about the first time, particularly when latching baby on. More often than not, a mother will breastfeed her baby and other people around her will not take notice. A key part of successful breastfeeding is feeding baby when baby wants to be fed (“feeding on demand”).

Research tells us the two things that make mothers feel comfortable when breastfeeding out and about are:

  • A welcoming, helpful attitude from staff
  • Other patrons knowing and accepting that babies may be breastfed there
    • (The Breastfeeding Manifesto Coalition and National Childbirth Trust, 2018)


By signing up to 'We’re Breastfeeding Friendly' Clare, private, community and statutory organisations across County Clare can show they welcome and support breastfeeding mothers and families by some easy and no-cost actions.


For more information please contact the Healthy Clare team by emailing healthyclare@clarecoco.ie


The Healthy Ireland Fund supported by the Department of Health, the Department of Children and Youth Affairs and the Department of Rural and Community Development

  • Please complete the 'We're Breastfeeding Friendly Clare' Expression of Interest form to highlight your business or organisation's support for breastfeeding families in County Clare.

    Complete Form
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Page last updated: 05 October 2021, 10:54